video revision(1)

Market share:
--High market share gives business more powerful to set prices, keep customer loyalty and negotiate better terms with suppliers
--Low market share lead to fail sales
Business need information from customers (FYI)

Market segmentation：
Business spend less on advertising and more successful with there advertisings
Lead to low cost, lower prices, higher sales.

Market research can’t guarantee success
But improve firms making decisions

primary market research:
1.qualitative
2.quantitative

secondary research:
1.internal sources
2.external sources

Which university I really want to enter

This is rank of economics:
4 University College London 5*A 459 87% 93.9
http://www.ucl.ac.uk/
5 Warwick 5*B 473 90% 93.2
http://www2.warwick.ac.uk/
6 Durham 4B 462 82% 90.5
http://www.dur.ac.uk/

This is rank of business:
5 Warwick 5*B 440 77.7% 91.2
3 London School of Economics 5A 437 90.0% 94

small summarise

Accounts
----Balance sheet
1.assets
a.fixed:buildings
b.current:
stock
debit
bank
cash

2.liability
3.capital
----T+P+L
trading
profit
loss

8types of pricing
skimming
psychology
cost+
contribution
competitive
penetration
discrimination
destroyer

How does HSBC help you start-up a new business

Practical support for your business from our Business Specialists

Up to 18 months free business banking, this means there are no charges for cash and cheques.

Commercial card fee-free for the first 12 months

Annual Business Reviews.

Government help
Many government bodies offer help to new businesses

Professional help
At some stage you need an accountant and a solicitor your local chamber of commerce, business link,the law society or association of chartered accountants can provide you with lists of firms on your area

Trade associations and other help
At HSBC we have extensive experience of helping businesses to succeed by ensuring that your financial planning is rigorous and comprehensive

1. We have policies to protect you and your premises
2. Our multi-award winning Business international banking service gives you the freedom to do your banking when it suits you
3. we have a wide range of loan options to help you fund or expand your business
4. we provide “overdraft” service
5. our international solutions are designed to simplify the process of trading overseas
6.we can give new start-up businesses projection a turnover exceeding 5 000 000 and trading with other businesses

LONZIM(company report)

website:www.lonzim.co.uk
”000
Revenue 290
Cost of sales 107

Gross profit 183
Other operation income 52
Operation cost (620)

Operation loss before financing income (385)
Finance income 503
Finance expenses (18)

Net finance income 485

Loss before tax (699)
Income tax （17）

Assets
Business combinations 3561
Non-compete agreement 6554
Property plant and equipment 373

Liabilities
Interest bearing loans and borrowing 138
Deferred tax liabilities 21

Cash flow from operation activities (385)
Cash paid for inventories (11)
Increase in trade and other receivables 190
Increase in trade and other payables 512
Cash expensed from operations (74)
Interest paid (18）

Net cash flow from activities （92）