35D WORD REVISION 2 (whole page)

PREDATORY PRICING:setting a price low enough to drive competitors out of market or the business.....



PRICE DISCRIMINATION:means charging different prices to different people for what is essential the same product



PRICE ELASTICITY:is a measure of the way the demand for a good responds to a change in price



PRICING STRATEGY:is the medium-to long -term plan for the price level that a firm wished to set for a product



PRICING TACTICS:ways of using price to take advantage of a short-term opportunity or threat



PRIMARY RESEARCH:field research,which has first-hand information and relevant to the business which is new

SECONDARY RESEARCH:which has second-hand information and has collection the data and has already existed

PRODUCT DIFFERENTIATION:is the extent to which consumers perceive one product as being different from its rivals

PRODUCT LIFE CYCLE:the theory that all products follow a similar life course of conception


PRODUCT PORTFOLIO:the range of products or brands held by a company that provide it with diversified sources of income

QUALITATIVE RESEARCH:is in-depth research into the motivations behind consumer behaviour or attitudes
QUANTITATIVE RESEARCH:research using pre-set questions among a large enough sample size to provide statistically valid data

SAMPLE:a group of respondents to a market research exercise selected to be representative of the views of the target market as a whole

SIGNIFICANCE TESTING:checking the statistical validity of a sample result

UNIQUE SELLING POINT:the feature of a product that can be focused on in order to differentiate it from all competition

35D I met my girlfriend today!

after arrived in BEIJING.....after I cleaned my suitcase...after I took a shower...
I went to school to meet my girlfriend!Because of the school ceremony...she wore so unusual>..that I can`t identify her .....But still.....you knew what I mean.....hahahahah

we had a deep hug..and `````and`````...I just wanted to stop the time at that moment.....

Time is limited.....I just saw her off in front of the door>....what a pity.....

By the way, 35 to have the business exam...this is the point!

35D WORD REVISION 1 (half page)

ADDING VALUE:the process of increasing the value of resources by changing them during the production process(the difference between the price of the finished product and the costs incurred in making it)

BOSTON MATRIX:a method of analysing the current position of the products within a firm`s portfolio.

DESIGN MIX:how the firm combines three key design elements in order to fit the market gap that has been identified.

1. aesthetic appeal(appeal to the senses)
2. function(how well the product works and lasts)
3. economic manufacture

DISTRIBUTION CHANNELS:the stage of ownership that take place as a product moves from the manufacture to the consumer

EXTENSION STRATEGY:a medium-to large-term plan for lengthening the life cycle of the a product or brand

INCOME ELASTICITY:measures the way in which demand changes when consumer`s real income change

MARKET MIX:the main variables through which a firm carries out its marketing strategy(4P)

MARKET OBJECTIVES:marketing department must achieve in order to help the company achieve its overall objectives

MARKETING STRATEGY:a medium-to long-term plan for meeting marketing objectives

MARKET RESEARCH:the process of gathering primary and secondary data on the consumer

MARKET SEGMENTATION:analysing a market to identify the different types of the consumer

MARKET SHARE:the percentage of all the sales within a market that are held by one brand or company

MARKET SIZE:the total sales of the producer within a market-place

MASS MARKETING:target the firm`s advertising and promotional spending an the whole market

NICHE MARKETING:a small range of market