"7"

A supermarket decides that it will open as normal on Christmas Day.



Generally speaking,as a consumer, I strongly anticipate that there are lots of shops or malls opening on Christmas Day with attractive decoration.However what will it influence the company?There are three sides which should be taken into considerations.

Consumers:

In most western countries,Christmas Day has the same treatment with Spring Festival in China,people are definitely hang out with family or friends celebrating this paramount day.A majority of consumers wish to shopping with friends and enjoying the Christmas atmosphere during shopping.Therefore,the demand on this special day will increase with an unexpected rate.Consumers will expend more than in normal days.



Company:

As I said before,the demand on Christmas Day will be inelastic and increased sharply,it is an vital opportunity for most of the companies to open as normal in order to meet the high demand,as a consequence,getting more revenue during the day.High percentage of the businesses survived only because they take well advantage of the particularly high demand in certain days,and become competitive among thousand businesses,at the same time because of the high demand,most of the companies reduce the prices of the products in this certain days as a strategy to have more quantity sold.Probably,they sell the products which is out-of date but will receive a good result,because of the demand for the products and high profits.In the real world,on Christmas day, most of the businesses prefer opening rather than closing.



LABOUR:
Labour is the greatest and the most valuable assets in the company.In this case,assume the business opens on Christmas Day,they should pay labours extra money,because they work more extra time on Christmas Day,which they are not supported to do.If the company is not following the law,they may be sued by the trade union.However,labours may feel lonely and demotivated,it leads to the low productivity but sales may not increase and cost is high but the company have to pay the extra money may be more than working days to the labours even though the productivity is low,therefore the company should think about it or taking other choices,such as employ part-time labours but the problem for them is hard to training them in a shot time period.

8 short tips

1.liquidity:the ability to convert an asset into cash without loss or delay.

2.Gearing: focuses on long-term liquidity and shows whether a firm`s capital structure is likely to be able to continue to meet interest payment and to repay,long- term borrowing

EQUITY:funds provided to set up the business,fund expansion and purchase fixed assets



3.DEBTORS COLLECTION PERIOD=debtors/sales *365

4.creditors payment period =creditors/purchase*365

5.average stock:is the average amount of stock stores in the warehouse

stock turn:it is the cycle of the stock by a period of time


6.ROCE(return on capital employed:is a measure of the value of the profit over resources used by business

return on capital employed:operating profit/capital employed

7.GP (gross profit):the revenue minus costs of sales.The gross profits shows how efficiently a business is converting its raw materials or stock into finished products.

8.NP(net profit): net profit is calculated by subtracting a company's total expenses from total revenue thus showing what the company has earned (or lost) in a given period of time (usually one year). also called net income or net earnings.

Moving to China

"APPENDIX A"



1.80%of all employees are in the union membership,the problem is that the a majority of the labour may ask high wages if necessary, it can directly impact the fixed costs and push up the total costs which might bring the negative effects to the company profits and liquidity,also high costs may lead to cash-flow,shortage of demand for example.Problems which can be a dangerous situation for company in a long-term run.



2.Compared to the annual pay of factory between CELLTON FACTORY and IN CHINA,salary paid to the labour in CELLTON FACTORY is 9-fold to in China,which is a good news for shareholders and investors who want to relocate the factory in China in order to gain a high level of profits.For shareholders,they may get more dividend with high level of growth in profit return,their shares can be more valuable and they can sell shares at a high price.And both of shareholders and investors are motivated when they receive the profit return



"APPENDIX B"

3.Net present value shows the positive figure at 5.7m,and this is a quite big value for the company(Net present value is the value which the company may gain in the future transfer into the current situation),+5.7 represents the meaningful situation of the economy for the company and it will encourage not only labours but stakeholders to achieve the objectives.Labours may be motivated as a result increasing the productivity and reducing the unit cost and the company will become more efficient and competitive.



"APPENDIX C"

4.Even though both sales revenue and net profit indicate the increasing trade 15% and 5% respectively.However it is evident the increasing of the net profit is one-third of the sales revenue,it may tell us the cost is increasing at the same time.The net profits may increase at a increasing costs,and increasing in costs may higher than net profits,which can be a problem to company



5. Capital employed(measured of the value of the resources used by a business) is 500m.It shows a large amount of money spent on resources,the resources are valuable and it indicates the price of the products are likely t be high,because of the resources/materials(variable costs) is high.High price may affect the demand for the products.

"APPENDIX E"
6.Compared the two line graph,it is clear that factory in China(450) gets the break even earlier than in CELLTON FACTORY(600).It will reduce the risks for the company and make the company safe(marginal safety).Capacity in China is greater than CELLTON FACTORY with 1000 and 800,the benefit for this is the company may get more profits because they have the ability to produce more,and can solve the emergency situations like if there is a high demand in a short period of time,the company with high level of capacity may overcome the problem quickly and flexibly.
Also,we can see that the variable costs in China is 18.5,which is lower than in CELLTON FACTORY with 25per unit,it means the variable costs of every product produced in China saves 6.5,if the company produce same quantity of products in both factory,the costs of the products produced in China will lower,therefore the company in China,can have such pricing strategy such as loss leader(which set a considerably low price in to the market in order to break the order of the market)and keep the price to gain more profits .They sell the same price to retailers which means that the company may gain more profits in China because of the low variable costs and fixed costs in China...

tired........

Not moving to China

1.The context indicates than HURBANK which produced luxury clothing and accessories.This can be a point which supports the main argument.Because,to be honest, according to the background of China,the level of development is not increasing as much as we expected,compared to other developed nations.Selling luxury products might be suitable for high level of consumers in China which only constitutes under 10%of whole population,therefore,producers may not sell as many as they expect,and the profit can not be satisfied as a consequence,it is a risk to sell luxury products in China.

"APPENDIX A"
2.Said that the labour productivity compared to five years ago is increasing by 40%,which shows the positive number,we can`t compare this figure with China because there is not data shows the productivity in China,but we know it is a good situation for CELLTON FACTORY.labours` satisfaction can be a factor which resulting in the increasing the productivity and because labours are satisfied with their works,it can reduce the labour turnover which can reduce the company additional training costs and increase the morale around the company affects the increasing in productivity.Absenteeism can relieve as well,it directly has correlation with the quality of the products and profits,as the absenteeism reduced,the quality of the products can be improved sharply which makes more profits for the company.high level of absenteeism can cause delay the production and machines may be depreciated and out of date over times,it can lead to high variable unit cost and less profits.

3.The shirts returned is almost none in CELLTON FACTORY compared 1%in China,it may illustrates the products`quality produced in CELLTON FACTORY is higher than China,it related to the reputation of the company (which is intangible asset)and loyalty of the products,the quantity demanded might be inelastic if the company has good reputation.Consumers may have loyalty to your company`s products because of the level of quality.If the elasticity of quantity demanded is inelastic, the company can rise the price if necessary and consumers may still expense as before,it can relate to the high dividend to shareholders.

"APPENDIX B"
4.The relocation costs in China is 22m,which is incredibly a huge amount of money,and it is also a risk for shareholders and investors.High fixed cost can level up the total costs,profits may reduce and even may get a loss,and small scale business can not afford this amount,if the company decided to relocate to China,the way where to raise this finance is problem. If borrowed from bank as a long-term loan, the high interest should be taken into consideration,and such non-current liabilities should be accounted into company balance sheet.

5.Lead time to retailers in CELLTON FACTORY is 3 weeks less than in China,it impacts on retailers,it may reduce the costs of the products supplied because the retailers may more happy about the high efficiency of the production and reducing the wastage to reduce the unit cost.

6.The change in the value of the pound relative to the Chinese currency is -18%,which show than there is a increasing to the value in China,oversea companies may costs more to achieve the same amount of money in 10 years ago,it can demotivate the investors and shareholders to put money in China,and the costs are higher than before in transfer into British currency,as a result,the profits they earn are much less.

"APPENDIX C"
7.Both sales revenue and net profit for the ending 1 June 2008 increased 15% and 5% respectively,compared with the previous year,and net profits shared one-third of the total sales revenue,which is considerably high,it shows how successful the company,it also shows how potential the company is relevant to the sustained increasing in SR and NP.

SUMMERY "USING OBJECTIVES AND STRATEGIES"

Objectives:the goals or targets should be achieved in order to realise the aims of the organisation.
Corporate objectives:the goals of the whole organisation.(coordinate the business and to give the sense of the direction)
Functional objectives:the targets of each of the functional areas of the organisation based on corporate objectives.(ensure that authority can be delegated without loss of coordination)

Relationship between corporate objectives and functional objectives:
--SURVIVAL:functional objectives are to assist the business to be survival(For example:choosing the appropriate stock in order to reduce the waste of the raw materials and it will increase the profit per unit)
--PROFIT MAXIMISATION:functional objectives will assist the business will its profit(increase capacity utilisation,makes the capacity efficient and reduce labour turnover and absenteeism)
--GROWTH MAXIMISATION:increase the share to increase the finance,and expand the market if necessary and more training programmers)
--DIVERSIFICATION:develop niche market to order to provide additional finance to overcome cash-flow problems and to achieve economics of scale(when there is a high output,the average cost per unit is lower)
FUNCTIONAL OBJECTIVES ARE MADE TO ENSURE THE CORPORATE OBJECTIVES ARE MET


SMART OBJECTIVES:
S--SPECIFIC:clearly defined
M--MEASURABLE:quantifiable(should have a certain number which the business are able to achieve)
A--AGREED(achievement):the managers and subordinates are involved into the targets
R--REALISTIC:the objectives should be realistic and no conflict with other objectives
T--TIME SCALE:which the business should have the time limitation

BUSINESS STRATEGICS
STRATEGY:the long-term or medium-term plans designed to achieve the objectives

RELATIONSHIP BETWEEN FUNCTIONAL OBJECTIVES AND STRATEGIES

HELLO!EVERYONE

Long time no see !!!I miss all of you so much .....xxxx
Any comment from new AS business studies and economics students is very welcome!!!!
It is the way to communicate each other and also an opportunity to improve my weakness hahaha!Anyway,I woke up ,going to continue my work!!!!