This product is about the laptop carry cases,it is not a new product for us,but the point is it`s fashion and especially for female.It`s easy to understand why more product aimed to female,these product has different attraction points,as for this product,it has slight difference,separated into cold colours and warm colours.And different type of bags are for different size of the laptops.
Pink might be the most popular colour for female,as same as white...they are both attractive colours,it might attract female...
They also provide mini cases,which can just put a small size laptop into it,it might useful,because it is easy to carry,good advantage for females.
But I don`t think it is new attraction product....the reason...
Firstly,when you buy the laptop,you may get the laptop case for free,so people may not buy a new one for fashion.
Secondly,lots and lots producers have already realise this kind of market,it doesn`t make any big innovation about cases...people have more choices....
NEXT,as I know so far, some luxury brands has this kind of product as well,it makes this product has less competitive,people prefer to buy expensive,high quality,well known brands product.Even though your product is better,people won`t buy it....
Also, the price is not acceptable for mid-level income consumers,it`s a limitation.
