Beans with Beers(BWB),have you ever thought about it?-But it became true.
In order to promote their “Saucy Beanz” range,HEINZ put them together.(SOUNDS CRAZY,I can`t image how does it taste)
As we know, HEINZ is famous for their beans!That means it`s inelastic,even if the price goes up,the demand won`t change a lot.People still buy its products!(like nike)
HEINZ produce this new products,why?
1.Because of it is a new project,new product,people would like to give it a try....
2.strong brand!!!HEINZ is a strong brand name!Even it fail,it gets exprience it`s good for a large business company(like a market test).small businesses can`t do it
3.ADDING VALUE:A strong brand can do it when they sell these products.
4.beans with beers in UK!!Do you achieve some information?I dare to say "BEAR" is the most popular product in UK,people like to watch football match with beers."BEAN"(by the way my dish has beans 3times a week when I have dinner) also is essential for people who live in UK.
Are there any competitors??so far I don`t think so......
Is this a good idea?Who knows...1+1=2 not fit for business
