Beans with Beers(BWB),have you ever thought about it?-But it became true.
In order to promote their “Saucy Beanz” range,HEINZ put them together.(SOUNDS CRAZY,I can`t image how does it taste)
As we know, HEINZ is famous for their beans!That means it`s inelastic,even if the price goes up,the demand won`t change a lot.People still buy its products!(like nike)
HEINZ produce this new products,why?
1.Because of it is a new project,new product,people would like to give it a try....
2.strong brand!!!HEINZ is a strong brand name!Even it fail,it gets exprience it`s good for a large business company(like a market test).small businesses can`t do it
3.ADDING VALUE:A strong brand can do it when they sell these products.
4.beans with beers in UK!!Do you achieve some information?I dare to say "BEAR" is the most popular product in UK,people like to watch football match with beers."BEAN"(by the way my dish has beans 3times a week when I have dinner) also is essential for people who live in UK.
Are there any competitors??so far I don`t think so......
Is this a good idea?Who knows...1+1=2 not fit for business
6 comments:
Beans with Bears(BWB),have you ever thought about it?-But it became ture.
CHECK YOUR ENGLISH
...I see
chris how to put a video from youtube into my blog?
Ok...I'll show u.First of all...U must record your video.And then,when u finished,U must go to the youtube.com and create an account.If u had it aleady,fine!After u created an account there,near the youtube top page,there's a word "upload".And then you upload your video there.After u finished it,click on your video and near your video...there's an "Embed code".Then u copy that code to your blog.!Ok,now how can we copy it.U must click on your blog "new post" and then there's a place for u to write(which is you always do).Then you will see on the right of that area,where u write,there's a word "Edit HTML".Then u click on it and then....copy that "Embed code" from youtube to your post.at last,just click "post" to post your entry.And your video will appear!Enjoy it!
Why would anyone have beans and eat a bear?
Message from Lance:
hellow,my name is lance.my emali address is:lance__lian@126.com
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