video revision(1)

Market share:
--High market share gives business more powerful to set prices, keep customer loyalty and negotiate better terms with suppliers
--Low market share lead to fail sales
Business need information from customers (FYI)

Market segmentation：
Business spend less on advertising and more successful with there advertisings
Lead to low cost, lower prices, higher sales.

Market research can’t guarantee success
But improve firms making decisions

primary market research:
1.qualitative
2.quantitative

secondary research:
1.internal sources
2.external sources