28D HAHA!

Today I did some mock questions.And prepare some key knowledge......
I haven`t prepared to do the real mock....
A week past>..I didn`t prepare Math exam ....c1,c2
next week I will put more effort on Math...

31D I did something

yesterday,I saw a film with my mother....It`s good!And bought a pair of jeans....actually I don`t like to meet people wearing jeans>.....

today I have read business book....And achieve some knowledge about qualitative and quantitative which I think is useful....what do you think?MR CHRIS

In the evening I will print the past paper...and do it next week.....

That`s all

comment is very welcome

33D what I have done

today...I just read some pages of business book....I had no motivation to write a blog.....
Why so tired today.......

34D I LOVE THESE WORDS

To what extent
Asks students to evaluate the success or otherwise of one argument or concept over another. Students should present a conclusion, supported by arguments. For example: To what extent should LDCs adopt outward-oriented strategies rather than inward-oriented strategies to promote economic development



Evaluate
Invites students to make an appraisal of a situation. Students should weigh the nature of the evidence available and discuss the convincing aspects of an argument as well as its implications and limitations, and the less convincing elements within an argument. For example: Evaluate alternative policies designed to reduce inflation.
Evaluation occurs when a judgment is made. It is the weighing or measuring of factors followed by an attempt to give relative weight to those factors. Questions that begin "evaluate", "assess", "critically assess", "discuss" or "to what extent" require students to show their skills of evaluation in order to reach the highest achievement levels.
There are many ways that students can be encouraged to improve their skills of evaluation.

1. When factors such as causes, consequences or remedies are asked for, students should attempt to identify the most important ones and then to justify the reason for the choice.
   


2. When advantages and disadvantages are asked for, students should attempt to identify the most important advantage (or disadvantage) and then justify the reason for the choice.
   


3. When strategies are asked for, students should attempt to assess the short term and long term implications.
   


4. When data is offered, students may question its validity, in terms of whether it is appropriate, whether it is reliable, or whether it is still relevant
   


5. When summarizing a theory, students may question its validity, in terms of whether it is appropriate, whether it is reliable, or whether it is still relevant.

Analyse
Here you are being asked to provide a comparison in detail of the causes and any possible effects of how the thing under consideration has developed or happened. Wherever it is possible ,try to give examples, this is especially true if the material offered has examples within it. If the term “critically" is prior to the term analyse. This is telling you that you need to make suggestions as to possibly why or why not something may or may not, in your own opinion, be appropriate considering the issue or event being analysed. Always try to offer support to your findings and/or opinions. For example: Analyse the extent to which foreign aid promotes economic development

34D 41tips

Develop ways to read books more quickly and effectively

1. Make sure you try to scan your textbook prior to arriving at your class.
2. When scanning a book make sure you are reading for both details and ideas.
3. Always read any assignment guides and materials in FULL.
4. Try to always look for what are the main or central ideas that need to be covered and what exactly will be assessed.
5. A useful measure to recall the material you have read is to get another person to ask you questions or alternatively ask yourself questions about the material you have read. i.e. What is the main assessment criteria?
6. Carry out reflection by transferring the different information that you have read into useful and practical knowledge. (i.e." Why exactly is this criteria or point important?)
7. Write brief summaries.

How to improve my learning in the classroom
8. ALWAYS ..Go to your class. . . . Every lesson is important. Do not skip lessons.
9. Try to think about the specific subject prior to you attending the class. Try to anticipate what you think will be discussed in class.
10. Make sure you always pay attention for the entire class. Do not allow yourself to become distracted.
11. Concentrate on what your teacher is doing and saying, not on the people walking down the corridor or the notices on the class notice board.
12.Always focus on what the teacher/speaker is actually saying. Try to learn how to tune out the teacher/speaker's voice quality, mannerisms, appearance, accent etc.
13. It is always important to make sure you are listening with your mind not judging what is said with your emotions.
14. Try to develop the skills of listening for the important word cues that illustrate or reveal the teacher/speaker’s emphasis. These include words like most important, on the other hand, in addition to etc.

Tips on note taking.
15. Make sure you take as complete notes as possible. Practice your note taking skills. Learn how to abbreviate words and develop you own shorthand methods. One useful tip is to leave out vowels (wrk hrd) and use a ‘g’ for ‘ing’ (stdyng). Use other common single letters or different symbols
16. Make sure you get the important facts or details written down correctly.
17. Try to have just one notebook and keep all your individual subject specific notes in that one book.
18. It is important to re-read and review your notes. Read them again after the class and try to fill in any blanks or missed out notes. Read and review again before the next class in order to remember what you covered last time and try to anticipate what you expect to come this time.
Tips on exam taking
19. Read the whole exam paper first. Make sure you read all the relevant exam questions first. 20. It is good to answer what you think are the easiest questions first.
21. Make sure you underline or highlight the most important facts and any key words in questions before you begin to write your answer.
22. It is always good to take a couple of minutes to organize your thoughts before you begin to write.
23. When you are taking a true/false or multiple choice test pay attention exactly what is written - consider the absolutes. Choose the BEST answer.
24. Do not leave a multiple choice or true / false question blank.Always try to answer any questions you are sure you know the answer to first. Come back to the more difficult ones later.
25. Use your time wisely. Do not spend more than the allocated length of time any one specific question.
26. Never leave an exam early. Look back over your answers if you have the time and proof read carefully

Important dos and do nots
27. Do not study for a test while watching television or eating a meal etc.
28. Do not try to study while straining to listen to the basketball game on the TV in the other room.
29. Do not stay up all night studying.
30. Do not try to study when you are very sleepy.
31. Do practice past papers and exam questions to improve your test performance.
32. Do hand in your homework neatly done and on time.
33. Do practice different memory strategies.
34. Do stay healthy and fit and try to eliminate your bad time wasting habits

Managing you time
35. It’s a good idea to keep a daily/weekly "to do" calendar/notebook. Put the different tasks in the order of priority. Make sure your list is realistic.
36. It is advisable to try to schedule work or study that demands high levels of concentration, such as taking notes on a specific text in 50 minute time periods. Then have a short break.
37. Make sure you have always allowed enough time in your schedule for conducting library research.
38. When researching on the internet do not become distracted by irrelevant sites.
39. Get specialist help wherever possible. Make sure assessable work has been properly proofread before submitting it
40. Get some sleep.
41. Balance your time – even though study is extremely important, don’t cancel all of your leisure activities either.

I found it!

Finally, I found it!!!!!!Male bra!!!!

I hate pink.........special bright pink!!!!!!!!!!!

35D WORD REVISION 2 (whole page)

PREDATORY PRICING:setting a price low enough to drive competitors out of market or the business.....



PRICE DISCRIMINATION:means charging different prices to different people for what is essential the same product



PRICE ELASTICITY:is a measure of the way the demand for a good responds to a change in price



PRICING STRATEGY:is the medium-to long -term plan for the price level that a firm wished to set for a product



PRICING TACTICS:ways of using price to take advantage of a short-term opportunity or threat



PRIMARY RESEARCH:field research,which has first-hand information and relevant to the business which is new

SECONDARY RESEARCH:which has second-hand information and has collection the data and has already existed

PRODUCT DIFFERENTIATION:is the extent to which consumers perceive one product as being different from its rivals

PRODUCT LIFE CYCLE:the theory that all products follow a similar life course of conception


PRODUCT PORTFOLIO:the range of products or brands held by a company that provide it with diversified sources of income

QUALITATIVE RESEARCH:is in-depth research into the motivations behind consumer behaviour or attitudes
QUANTITATIVE RESEARCH:research using pre-set questions among a large enough sample size to provide statistically valid data

SAMPLE:a group of respondents to a market research exercise selected to be representative of the views of the target market as a whole

SIGNIFICANCE TESTING:checking the statistical validity of a sample result

UNIQUE SELLING POINT:the feature of a product that can be focused on in order to differentiate it from all competition

35D I met my girlfriend today!

after arrived in BEIJING.....after I cleaned my suitcase...after I took a shower...
I went to school to meet my girlfriend!Because of the school ceremony...she wore so unusual>..that I can`t identify her .....But still.....you knew what I mean.....hahahahah

we had a deep hug..and `````and`````...I just wanted to stop the time at that moment.....

Time is limited.....I just saw her off in front of the door>....what a pity.....

By the way, 35 to have the business exam...this is the point!

35D WORD REVISION 1 (half page)

ADDING VALUE:the process of increasing the value of resources by changing them during the production process(the difference between the price of the finished product and the costs incurred in making it)

BOSTON MATRIX:a method of analysing the current position of the products within a firm`s portfolio.

DESIGN MIX:how the firm combines three key design elements in order to fit the market gap that has been identified.

1. aesthetic appeal(appeal to the senses)
2. function(how well the product works and lasts)
3. economic manufacture

DISTRIBUTION CHANNELS:the stage of ownership that take place as a product moves from the manufacture to the consumer

EXTENSION STRATEGY:a medium-to large-term plan for lengthening the life cycle of the a product or brand

INCOME ELASTICITY:measures the way in which demand changes when consumer`s real income change

MARKET MIX:the main variables through which a firm carries out its marketing strategy(4P)

MARKET OBJECTIVES:marketing department must achieve in order to help the company achieve its overall objectives

MARKETING STRATEGY:a medium-to long-term plan for meeting marketing objectives

MARKET RESEARCH:the process of gathering primary and secondary data on the consumer

MARKET SEGMENTATION:analysing a market to identify the different types of the consumer

MARKET SHARE:the percentage of all the sales within a market that are held by one brand or company

MARKET SIZE:the total sales of the producer within a market-place

MASS MARKETING:target the firm`s advertising and promotional spending an the whole market

NICHE MARKETING:a small range of market

I need some help....chris

I have balloondebate，why should I survive？？I·m a cook.....could you give me some ideas.......thanks

list....Chris

After I saw my name on the candidate list.....I got confused/.

I have 2 ways

1.Ask Mr Ian if my information is right or not......it will impact my decision directly....

2.Take the exam in Jan .......I have 5weeks more .......Chris ....give me some help.....what should I do to improve my business.......

Male Bra

STRINGS ATTACHED

Sorry No blog today!

Because of the Math test tomorrow,so....no blog today......

Video revision(3)

ORGANISATION STRUCTURES

• size
• culture
• activities
• history

Delayering:reduction of the length of a chain of command by the removal of one or more "layers" of a hierarchy.

Advantage:

• more communication
• more responsibility
• better motivation
• reduced the cost

drawback:

• causes staff redundancies
• loss of knowledge
• "loss of a corporate memory'
• affect customer relationships

LEADERSHIP STYLES

1. Autocratic
2. paternalistic
3. consultative
4. democratic

STOCK:

1. raw materials
2. partly finished products
3. finished products

STOCK CONTROL:

JUST IN TIME(JAPAN)

ADVANTAGES:

1. IMPROVES CASH FLOW
2. DECREASE WORKING CAPITAL REQUIRED
3. MORE SPACE MORE PRODUCTION
4. LESS WASTE AND DAMAGE
5. LINK WITH SUPPLIER IMPROVED
6. MORE CONTROL OF SUPPLIER
7. OPPORTUNITY OF COMPUTERISATION
8. WORKER MOTIVATION
9. MORE FLEXIBLE DESIGN OF PRODUCT

DISADVANTAGES:

1. GREAT RELIANCE ON THE SUPPLIERS
2. ORDER COST PER UNIT MAY BE HIGH
3. ADMINISTRATIVE BURDEN AND COST
4. HARD TO COPY WITH SHARP RISE IN DEMAND
5. MAY LET CUSTOMERS DOWN
6. NEED EFFICIENT MANAGEMENT AND CONTROL SYSTEMS

NEWS:VAT to be cut by 2.5%

A talk with MR brown
As we know,the VAT used to be 17.5%.but recently,aimed at kick-starting the economy.government want to cut VAT by 2.5% to 15%.

WHY IS THAT?
In my opinions:because of the recession.People get less money than before.so people won`t buy more products...adding the "economy emergency"has impack whole world.It hits consumers` confident indeed!And "credit crunch"for instance harder to borrow from the bank.so the bank gets less interest rate!!!It lend to bankrupt.......

So what is VAT?
I think it`s a type of tax included the products.Such as food meat....etc...
Government uses that tax to improve produce merit goods.New equipments and health care.
And some of taxes are used to improve public goods!(road,motoway,road sign)

Why government cuts VAT?
The main point is to increase expenditure!If you bought a bottle of milk was 2.35pounds(2pounds for sale,0.35pound for 17.5%VAT)and you buy it now should pay2.3pounds(2pounds sale,0.3pound for 15%VAT)you save 5pence!That just a example to show how the VAT impack real life.That means people pay less on the products even if the price of the product doesn`t change before the tax.

But if cut the VAT,goverment will loss more taxes to improve merit goods!
Why?>..........
Is it really influence the damand and supply?
As we know food and meat are inelastic!That means if price goes down,the quantity of the good won`t change alot!It doesn`t really affect people to consume....It doesn`t make a big difference!

mortgage problem and job problem can be solved out!
Because of the price of the house is decreasing!People can not pay back!If VAT cut down,people have more money in pocket!It will slowdown the problem.......

How about job problem?
To be continued................................

Christmas Gifts(enjoy it)

BOOM FOR ONLINE FASHION FIRM ASOS

a. possible reasons for the success of ASOS
I think the possible reasons why ASOS make a big success are:
First,they sale on online you can order the clothes 24hours!!! And ask them to delivery it for you.It makes a big difference from shop.Assuming you are an housewife,you have no time go out for shopping,you should look after your child and prepare the dinner for you husband,wishing clothes.....etc...if you buy clothes online,it will save you much time....

Second, Location,as we know some businesses opened in their own house,it means you don`t need to open a shop and pay rent monthly!It`s easy to open,and easy to manage...

Third,you can do all these things by yourself,or ask your family to help you,you don`t have to employ people,it also saves money.

Because of second and third reasons,they can offer low price....it`s full of competition...

b. who the main competitors are:
Because not only ASOS manages clothes online,more and more small firms of business aim at this market...
Some famous brand are popular,so people prefer to buy some luxury clothes than spend money online.
c. strengths/weaknesses of their products
strengths:
24 hours open,free delivery?pay with credit card.update information.easy to start-up.no pay for rent and employee salary.you can offer low price comparing with same product.easy to gain profit

weaknesses:
Maybe normal quality??And not famous brand name?New consumers have less confident than entity clothes shop.
d. what steps can they take to ensure continued success?
find the market gap
improve quality of the clothes
do some market tests or market research
the features of the products.some humanize services?

I `M FEELING LUCKY

When you explore the website,have you ever typed "www.google.co.uk"?If you have,and did you use the button which is next to the "Google search"called "I`m felling lucky"?I don`t think so....

so,what does that use for?
If you want to search some website,you just need to press "Google search"then you will see lots lots websites which is related to the word which you typed.But if you press"I`m feeling lucky" then you will go to the official website directly.

For example:
First you type "apple"(I want to something new about ipods!Not fruit)then press "Google search" you will see hundreds of websites not just apple company but something about apples(fruit) supply or some weird thing happened related "apple".

Second back to the homepage of Google,then press "I`m feeling lucky?",you will see the apple official website immediatly.Which means you can visit the official website easyly.

But does this button help Google to earn more profit?--Obviously not!!!So,why doesn`t Google abolish the button???
According to "Marissa Maye"said,it is essential for Google.
As we know because of keeping this button,Google has lost more profit!Because 99% of the incomes is advertising, therefore,advertising is the main way to make profit for Google.If more and more people click"I`m feeling lucky",they will enter the official website without adverts,so the Google can`t make more profit.....It`s huge loss.........

Sergey Brin who is Google founder said merely 1% people used the "I`m feeling lucky"button to visit the website.That`s means Google will lose 1.1billion dollars annually.......

Video revision(2)

MARKET STRATEGY

Objectives: what you want to achieve.

1. Specific—increase the sales
2. Measurable—10percent
3. Within a time frame—in 3 years
   

Strategy: how you achieve.

Niche market: focus on a specific segment of the market.
Mass market: much bigger market.

Introduction:

1. Create awareness
2. Encourage sales
3. Develop an image

Decline :( Product start to fall)

• Withdraw product
• Wait for other competitors to withdraw products
• Extension strategy

MARKET PLANNING

4PS:

• Product
• Price

1. new product pricing strategies
2. existing product pricing strategies
3. pricing methods
4. pricing tactics

• Place
• Promotion

1.above the line(advertising):TV,RADIO MAGAZINE

2.below the line:

a.sales promotion:BOGOF,25%extra free

b.personal selling:face-to-face selling

c.direct marketing:mailshots

pricing strategies:

• price leader strategy(a firm sets market prices then follows other competitors)
• price taker strategy(a firm follows market prices sets by the leader)
• predator strategy(a firm undercuts the competitors to force them out of the market)

pricing:

cost-plus:a amount of profit is added on the unit cost

contribution

discrimination:setting different prices for the same product/service at different times

loss leaders:very low prices to attract customers

psychological:3.99