Video revision(3)

ORGANISATION STRUCTURES

• size
• culture
• activities
• history

Delayering:reduction of the length of a chain of command by the removal of one or more "layers" of a hierarchy.

Advantage:

• more communication
• more responsibility
• better motivation
• reduced the cost

drawback:

• causes staff redundancies
• loss of knowledge
• "loss of a corporate memory'
• affect customer relationships

LEADERSHIP STYLES

1. Autocratic
2. paternalistic
3. consultative
4. democratic

STOCK:

1. raw materials
2. partly finished products
3. finished products

STOCK CONTROL:

JUST IN TIME(JAPAN)

ADVANTAGES:

1. IMPROVES CASH FLOW
2. DECREASE WORKING CAPITAL REQUIRED
3. MORE SPACE MORE PRODUCTION
4. LESS WASTE AND DAMAGE
5. LINK WITH SUPPLIER IMPROVED
6. MORE CONTROL OF SUPPLIER
7. OPPORTUNITY OF COMPUTERISATION
8. WORKER MOTIVATION
9. MORE FLEXIBLE DESIGN OF PRODUCT

DISADVANTAGES:

1. GREAT RELIANCE ON THE SUPPLIERS
2. ORDER COST PER UNIT MAY BE HIGH
3. ADMINISTRATIVE BURDEN AND COST
4. HARD TO COPY WITH SHARP RISE IN DEMAND
5. MAY LET CUSTOMERS DOWN
6. NEED EFFICIENT MANAGEMENT AND CONTROL SYSTEMS

Video revision(2)

MARKET STRATEGY

Objectives: what you want to achieve.

1. Specific—increase the sales
2. Measurable—10percent
3. Within a time frame—in 3 years
   

Strategy: how you achieve.

Niche market: focus on a specific segment of the market.
Mass market: much bigger market.

Introduction:

1. Create awareness
2. Encourage sales
3. Develop an image

Decline :( Product start to fall)

• Withdraw product
• Wait for other competitors to withdraw products
• Extension strategy

MARKET PLANNING

4PS:

• Product
• Price

1. new product pricing strategies
2. existing product pricing strategies
3. pricing methods
4. pricing tactics

• Place
• Promotion

1.above the line(advertising):TV,RADIO MAGAZINE

2.below the line:

a.sales promotion:BOGOF,25%extra free

b.personal selling:face-to-face selling

c.direct marketing:mailshots

pricing strategies:

• price leader strategy(a firm sets market prices then follows other competitors)
• price taker strategy(a firm follows market prices sets by the leader)
• predator strategy(a firm undercuts the competitors to force them out of the market)

pricing:

cost-plus:a amount of profit is added on the unit cost

contribution

discrimination:setting different prices for the same product/service at different times

loss leaders:very low prices to attract customers

psychological:3.99

video revision(1)

Market share:
--High market share gives business more powerful to set prices, keep customer loyalty and negotiate better terms with suppliers
--Low market share lead to fail sales
Business need information from customers (FYI)

Market segmentation：
Business spend less on advertising and more successful with there advertisings
Lead to low cost, lower prices, higher sales.

Market research can’t guarantee success
But improve firms making decisions

primary market research:
1.qualitative
2.quantitative

secondary research:
1.internal sources
2.external sources

dragon dan

Today,i saw a TVprogramme called dragon dan.
It`s about someone eager to find investors to support their products!But you must have more ability and confident to persuade millionaires.

questions:
baby dream machine
I think the who introduce the product is a little bit tense.I think the product is good!helpful!
But I just want to know what is it made of?is it heavy?Because nomally,wife will take care of moppet,if it is heavy,bad for female!And how much profit he thinks he will get!?!?!?!?

music concert!
He is such rude that I can`t believe he is a person who need money!?!If I were them I won`t let him on TV!Consumer is your God!
And I want to ask him how will you start him plan?It is hard to have a open music concert.
And nobody know who are you .Where you invite the music band?how famous?Do you think how much will you pay for them?Are you sure you will get profit?
BECAUSE there are much more unconstant factors!HOW about weather?

I think that is a good TV show!I really like it! And i`m interesting!